Dubai Shopping Malls Group

Dubai Shopping Malls Group (DSMG) is an umbrella organization of malls set up under the support of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. DSMG was launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls (Dubai Shopping Mall Group Website, 2009).

Mission
To position and sustain Dubai as a leading mall based shopping center in the world by offering quality, luxury and a world class experience; ensure that the mall experience in Dubai is without parallel in the world; and assure its visitors that the malls in Dubai will provide the right retail experience and deliver on quality, service and innovation (Dubai Shopping Mall Group Website, 2009).

Objectives

• To promote shopping, retail trade and malls in Dubai.
• To position Dubai as one of the leading mall-based shopping centers of the world.
• To facilitate and propagate practices and processes that will augment the growth of mall shopping in Dubai.
• To usher in global standards and the latest concepts in the mall industry.
• To synergize marketing initiatives of the malls industry.
• To represent its members in local and international forums and actively participate in seminars, symposiums and retail promotional events.
• To be the unified voice of all the malls of Dubai.
• To lobby for mall development and liaise with Government bodies.
• To undertake research and organize conventions, seminars and events. To study, report and research economic, marketing and promotional conditions affecting the shopping center industry.
• To create a resource bank by compiling data and information from surveys, periodicals, reference texts and computer data based on mall-based shopping and retailing activities.
• Promoting the prestige and standing of members as reputable specialists in the field of mall development and management.
  

Any organization that operates a Shopping Mall in Dubai under license from the Department of Economic Development is eligible to apply for membership. Members of DSMG get following benefits:

• Participation in key retail initiatives such as Dubai Summer Surprises (DSS) and Dubai Shopping Festival (DSF) and the opportunity to share in the vision of the Dubai Government by partaking in umbrella promotions through collective participation.
• Participation in education and training programs, industry seminars, symposiums, conferences, road shows and other retail promotional events.
• Participation in various sector specific sub-committees in the areas of retail related real estate, retail technology, etc.
• Have access to survey findings and trade information including global and regional economic trends that will help members to establish best practices.
• Participation in cost effective citywide joint marketing programs, mass publicity initiatives, and national and international promotional drives.
• Participation in the process of identification of areas of concern and issues and preparing a charter for presenting to the concerned decision makers and finding resolutions in all the relevant retail and related areas.
• Access to valuable database on industry resources and employees.
• Usage of DSMG logo in promotional activities.
• Usage of the DSMG website as a marketing tool for target consumer properties.